Investment Focus Areas- updated messaging

Team Energize recently updated our website to better present our focus areas. In the past we focused the messaging on the problems we believed digital technologies could solve, and we had words like “decentralization” and “risk management” as focus areas. We used those terms because we, as operators and industry experts, tend to approach investments in our field with the goal of finding solutions that will remove barriers and unlock growth. We are now simplifying the message for our entrepreneurs and co-investors. We found that these individuals tend to be newer to our themes and have difficultly relating to the outcome-oriented messaging. With this update we wanted to provide clarity on business type (software) and the verticals of focus.

For the first time on the site we are also sharing the investment parameter differences between our (now distinct and active) venture and growth strategies.

A screenshot of the page is below. Let me know if you have any feedback!